Hiring a Freelance VA vs. an Agency: What’s Right for Your Business?

You know you need help. The admin is piling up, your focus is scattered, and the business is growing faster than your capacity.

So you start searching and suddenly you're swimming in options: freelance VAs, virtual assistant agencies, task platforms, part-time admin... where do you even begin?

Let’s make it simple.

If you’re deciding between a freelance VA and a virtual assistant agency, here’s what to consider so you can find the right-fit support for your business.

What Is a Freelance VA?

A freelance VA is an independent professional (like LAVA Support) who works directly with you. It’s a relationship-led, high-trust model. You know exactly who’s in your inbox and on your calendar, and they get to know you, too.

Best for: business owners who want consistent, personal support and value long-term working relationships.

What Is a VA Agency?

A virtual assistant agency offers access to a team of VAs, often specialising in different areas. You may be assigned a main point of contact, but work could be passed between team members.

Best for: businesses with high-volume needs across multiple disciplines who don’t mind less personal continuity.

Key Differences

• Personalisation – Freelance VAs build deep knowledge of your systems, clients, and preferences. Agencies may rotate support or follow standardised processes.

• Flexibility – Freelance VAs often offer more tailored packages. Agencies may have fixed minimums or set structures.

• Communication – Direct and consistent with a freelancer. Agency models may involve project managers or multiple contacts. Some of them also use clunky platforms that can cause delays in delivering messages.

• Cost – Freelance VAs can offer better value for leaner businesses. Agencies often charge higher fees to cover overheads and pay the assistant much less.

Why the Right Fit Matters

It’s not just about cost or credentials. It’s about trust, rhythm, and ease.

The right freelance VA becomes an extension of your brain, someone who helps you breathe easier and keeps the business moving without needing to be micromanaged.

Questions to Ask Yourself:

• Do you want personal, flexible support or a structured, team-based service?

• Are you looking for a long-term partner or short-term task help?

• Would it feel better to build a working rhythm with one person, or do you prefer having access to a team?

Still unsure? Explore what it’s like to work with a freelance VA, or get in touch to talk through what support could look like for you.

More tips, tools and clarity? Visit the blog page.

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